taxiadvertising.net Estimate reach

Car wrap advertising

Car wrap advertising covers a vehicle’s body in branded vinyl and runs it on a fleet of everyday rideshare, delivery and commuter vehicles, billed by the mile — turning private cars into a distributed fleet of moving billboards. It’s one of the cheapest ways in advertising to reach a thousand real people (roughly a $2.50–$10 CPM), with no ad-block, no scroll-past and, on the top networks, real measurement and retargeting. Below: wrap types, the companies that run them, what it costs, and how it compares to car tops.

Wrap types

  • Full wrap — the whole body; maximum impact and cost.
  • Partial wrap — doors and panels; high-impact at a lower price.
  • Lite / decal — a small branded section; the cheapest entry and the widest eligible-vehicle pool.

Formats in depth: taxi wraps · car tops · compare formats.

Car wrap advertising companies

The networks that run wraps on everyday-vehicle fleets — independent, unpaid listing.

  • Sherbet London — UK — London (electric black-cab fleet; ride-hailing app + advertising)
  • Wrapify — Nationwide USA; 400,000+ gig-worker driver network
  • Priority Outdoor — London and major UK cities; nationwide across 20,000+ UK taxis
  • Firefly — Major North American cities: New York, Chicago, Los Angeles, San Francisco, Dallas, Las Ve
  • TruckAds — USA, Canada, United Arab Emirates, Saudi Arabia
  • POAD — Hong Kong
  • AdQuick — 50+ US cities incl. NYC (13,000+ yellow cabs), Las Vegas, Chicago, LA, Miami, San Francisc
  • Synergy Arabia — Dubai and Abu Dhabi (3,000+ taxis)
  • GoTransit Media Group — All Australian states/territories, 400+ communities, 121+ markets
  • Excite Out Of Home — UK — London, Manchester, Edinburgh, Birmingham, Liverpool, Glasgow
  • Wrapped Media — Canada and US; '160+ markets active', ~10,000 qualified gig drivers
  • Stickearn — 39+ cities across Indonesia
  • GrabAds — Southeast Asia (Singapore, Indonesia, Philippines, Malaysia, Vietnam, Thailand)
  • Ubiquitous Taxi Advertising — UK — London and major cities (black cab liveries)
  • Blue Line Media — Taxi + rideshare (Uber/Lyft) advertising in 50+ US cities
  • Movia Media — North America (US + Canada)
  • Clyde Wraps — UK / Scotland — nationwide taxi fleet wrapping
  • Carvertise — Nationwide US; network of ~550,000 registered drivers (rideshare/gig + everyday)
  • Cabspace Media — London primary; Manchester, Birmingham, Edinburgh; 100+ UK towns and cities
  • Taxi Advertising — Dubai/UAE (all RTA fleets); claims reach across 52 cities in USA, UK, Europe and Asia
  • Adsposure — US markets: Cincinnati, Des Moines, Fort Worth, Indianapolis, Durham NC, Louisville KY, Ka
  • Good Traffic — United States and Mexico
  • Verifone Media — Primarily UK (HQ London), with expansion into South African markets (Cape Town)
  • One Day — London Black Cabs, wider UK towns/cities, plus international markets (Warsaw, Paris, Berli
  • AdGile Mobile — USA top 50 media markets (Atlanta, Dallas, Los Angeles, etc.); ~100,000 delivery vehicles
  • Umbrella Media — Canada and Mexico (taxi-top); North America (golf carts)
  • Digital Space Dive — UAE (Dubai, Abu Dhabi, Sharjah, Ajman, RAK, Fujairah, Al Ain) plus GCC expansion (KSA, Oma
  • PressOn — UK-wide, London focus; can tailor by locality and scale; EV fleets available
  • Vector Media — Major US markets including New York City, Los Angeles, Tampa (plus additional markets)
  • Taxi Wraps — London and major UK cities: Birmingham, Edinburgh, Glasgow, Liverpool, Manchester, Newcast
  • Lime Media — United States and Canada; 50+ DMAs for LED billboard campaigns
  • Vigyapan Mart — City-wide across Indian urban areas with geo-targeted campaigns; HQ Gurugram
  • Nickelytics — US rideshare/gig drivers; also rideshare digital screens, truck-side, large-format print
  • Media.co.uk — Germany nationwide (concentrated in Cologne and Berlin) for taxi; broader global OOH inven
  • Moove Media — Singapore (also Australia, China, UK via ComfortDelGro group)
  • StickerRide — Multiple markets including US launch; originally international
  • The Ark Marketing & Media — UK-wide, with focus on London, Leeds and airport networks; city centres, stations, airport
  • Huge Media — UK & Europe — London, Birmingham, Manchester, Edinburgh, Glasgow, Liverpool, Leeds, Cardif
  • OOH UAE — Dubai / UAE
  • Vugo — USA-based; geographic targeting around routes, neighborhoods, venues, retail, airports and
  • CNS Media — Every UK town and city, focused on high-footfall city-centre locations
  • CarTop Advertisement — US metropolitan markets (specific cities not itemized on site).
  • EDS — UAE (Dubai) + Saudi Arabia (Riyadh, Jeddah, Dammam), Qatar, Oman, Bahrain, Kuwait
  • Media Savvy — Hong Kong only, across multiple districts and consumer segments
  • BrandOnWheelz — 15+ Indian cities (Bangalore, Delhi, Mumbai, Hyderabad, Pune, Chennai, Kolkata, Jaipur, Lu
  • Wrap2Earn — Pan-India (multiple cities)
  • Wrap UK — West Sussex / South of England — Bognor, Brighton, Chichester, Crawley, Littlehampton, Por
  • Plug Talk Media — National and international; US markets include NYC, Los Angeles, Miami, Chicago, Las Vegas
  • Adintime — France — taxi campaigns in Paris/Île-de-France, Lille, Lyon, Bordeaux, Toulouse, Nantes; b
  • Panda Media — Hong Kong
  • Illumin8 Advertising — London, UK (central zones, business districts, transport hubs, airports).
  • Ramola Cine Ads — India-wide — Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Chennai, Pune plus 25+ addi
  • Advertising International — Major cities across India, with services highlighted for Delhi, Bangalore and Chennai
  • Taxiadvertising.com — London and UK-wide including Manchester, Edinburgh, Glasgow, Belfast, Liverpool, Birmingha
  • MyHoardings — Pan-India (metro cities)
  • Cab-E Media — UK — London (zones 1–2 black-cab campaigns)
  • Transport Media — UK — City of London, Canary Wharf, Manchester Airport, Heathrow and major UK cities
  • ReferralCars — United States
  • News Technology — Japan, primarily Tokyo metropolitan area
  • Outdoor Advertising Ltd — UK — London, Birmingham, Manchester, Bristol, Leeds and other major cities
  • Ads On Cabs India — India (multiple metros)
  • Taxi Media Group — London, UK (900+ black cabs)
  • SoMo Marketing — United States (rideshare and trucking driver network; specific cities not published on sit
  • Cabvertising Global — Europe (9 countries incl. Germany, France, UK, Switzerland, Austria, Netherlands), Middle
  • Wrappr — The advertising 'Wrappr' operates primarily in Australia (Melbourne-based); not the US-foc
  • Global Advertising Media — Mumbai & major Indian cities
  • Free Car Media — United States (no specific markets listed); program terms typically 6-24 months

Compare across all vendors on AdQuick, or see the full directory and comparison table.

What it costs, honestly

Wraps buy the cheapest impressions in OOH, but an impression is not a memory — only a small share become recall. A wrap wins with a big, simple brand and enough cars to saturate a market. Compare on cost-per-memory, and ask every network for measurement, not just impression counts.

More: full cost guide · does it work · OOH vs DOOH.

Car wrap advertising: FAQ

What is car wrap advertising?
Car wrap advertising turns a vehicle into a moving billboard by covering its body in branded vinyl. Wrap networks run the wrap on a fleet of everyday rideshare, delivery and commuter vehicles and bill you by the miles they cover — so your brand travels the busiest routes in a city all day. One wrapped car generates roughly 100,000+ impressions a month at one of the lowest CPMs in advertising.
Full wrap vs partial vs lite — what’s the difference?
A full wrap covers the whole car body (biggest, boldest, priciest). A partial wrap covers doors/panels (cheaper, still high-impact). A “lite” option covers a small decal for the lowest entry cost. Bigger coverage means more attention per impression; smaller coverage lowers the price and widens the eligible-vehicle pool.
Which companies do car wrap advertising?
The main car-wrap networks include Sherbet London, Wrapify, Priority Outdoor, Firefly, TruckAds, POAD, AdQuick and more. Carvertise is the largest (~300,000 vehicles); Wrapify leads on measurement (patented tracking + retargeting); Nickelytics adds GPS attribution; Good Traffic focuses on retail activation and event “BLITZ” swarms. Compare them in the full directory.
How much does car wrap advertising cost?
Wraps are sold on CPM and run among the cheapest OOH — roughly $2.50–$10 per thousand impressions. A typical scaled campaign is on the order of $40,000 for 20 wrapped cars over three months (~12M impressions); per-car pricing runs a few hundred dollars a month. Production is usually included by the network.
Can you measure and retarget car wrap advertising?
Yes, on the serious networks. Wrapify has patented real-time impression tracking and retargets exposed audiences across display, mobile, video and CTV; Nickelytics uses GPS plus nearby mobile-location data for attribution. That closes the loop from a physical wrap to a measurable outcome — the main reason to pick a measurement-led network.
Car wrap vs car top — which should I buy?
A wrap is the biggest, cheapest, always-on canvas — best for broad brand saturation. A car top (especially digital LED) is smaller but dynamic, dayparted and geo-targeted — best for timely, targeted, measurable messaging. Many brands run wraps for reach and digital tops for relevance. See car top advertising and the full comparison.

Sources: network figures per each company profile (Carvertise, Wrapify, Nickelytics, Good Traffic official/press); CPM & campaign benchmarks — DASH TWO; impression→memory funnel — Geopath / Digital Signage Today.

Independent, unpaid guide — no company paid to appear, no referral fees. Figures are ranges and change; verify with each network. Updated 2026-08-07.