taxiadvertising.net Estimate reach

The independent taxi advertising directory

Taxi advertising owns the street.

The moving billboard the whole city sees, all day — up to 100,000+ impressions per cab a month. Compare real costs, formats and every company that sells it, in one independent directory.

Estimate your reach Browse 114 companies
  • 114 companies
  • 22 cities
  • Ranking never for sale
  • Every figure sourced
YOUR AD HERE YOUR AD HERE GEO-TARGETED DIGITAL FULL-BODY WRAP

Why advertise on taxis

The whole city sees it, all day — at the cheapest CPM in out-of-home.

A taxi is a lit, moving billboard that roams the densest, highest-value parts of a city from morning to last call. No ad-block, no scroll-past, no skip button. Here is what one cab actually delivers.

Advertising-wrapped taxi on a busy city street
100,000+impressions per cab, per month
$2.50CPM — the cheapest reach in out-of-home
+42%brand awareness lift (Nielsen / OAAA DOOH)
+30%ad-recall lift vs control (Nielsen / OAAA)
100%viewable — no ad-block, no scroll-past
114companies to buy from, in 22 cities

Unmissable

A big, lit sign moving through the street. There is no way to block it, scroll past it or skip it — the entire sidewalk is your audience.

Citywide, all day

Cabs roam every neighbourhood, airport and nightlife strip and concentrate downtown — not one fixed billboard on one road.

Cheapest per eyeball

Wraps run a $2.50–$10 CPM, the lowest cost per thousand in out-of-home. Static tops start near $150 a cab.

Measurable now

GPS play logs, mobile-location attribution and exposure retargeting close the loop from the street to a store or site visit.

Targetable

Digital tops daypart and geo-target by zip, time, weather and event — a breakfast ad at 8am near your stores, a dinner ad at 6pm.

Ready to buy?

Compare every real operator by coverage, cost and measurement.

See the 114 companies →

Sources: single-cab impressions & CPM — DASH TWO taxi guide, Geopath; awareness/recall lift — Nielsen / OAAA DOOH effectiveness. Ranges, not quotes.

Proof, not promises

Real campaigns, running on real vehicles.

A sample of public work from the companies in our directory — every image links to the company that ran it. We list who actually does the work; the work is theirs, cited with a source.

Home Depot ad on a street-level urban panel screen (college-campus placement), via Adomni. Adomni Sephora ad on a street-level urban panel / college-campus digital screen, from Adomni's DOOH gallery. Adomni Sephora ad on a shopping-mall / urban panel digital screen, via Adomni. Adomni Coca-Cola rideshare wrap on a Tesla in Seattle (Carvertise campaign) Carvertise Raising Cane's rideshare car wrap (Carvertise campaign) Carvertise Planet Fitness rideshare car wrap (Carvertise campaign) Carvertise AAA x Philadelphia Eagles branded car wrap (Carvertise campaign) Carvertise Visit Tampa Bay branded chauffeur car wrap (Carvertise tourism campaign) Carvertise Firefly around-car / vehicle wrap advertising format Firefly Visit Fort Worth wrapped-car swarm fleet at SXSW Austin (Carvertise mobile billboard campaign) Carvertise Visit Sevierville wrapped-car swarm fleet (Carvertise mobile billboard campaign) Carvertise Pepsi 'Go Believeland' wrapped car and a Pepsi-branded pickup truck tailgating outside a Cleveland Browns game (Wrapify branding visible on tailgate) Wrapify Curb's Taxi TV backseat touchscreen (Curb-branded bezel) playing a full-screen vertical ad, set against a real yellow NYC taxi on a city street. From Curb's own blog on taxi advertising. Curb Product render of the Curb Taxi TV in-cab screen showing the live TaxiTV interface (news/weather/local offers tabs, fare and menu bar) running a real Megababe 'Thigh Rescue' advertiser video ad. Curb Firefly in-car TaxiTV backseat passenger screen Firefly Firefly digital taxi rooftop screen running a Coca-Cola campaign Firefly Firefly digital rooftop top on an NYC taxi (Harmony/Broadway creative) Firefly Firefly lit digital taxi/rideshare rooftop top displaying an ad campaign Firefly Hypermedia 'Gems Network' Megacom digital screen at Palm Jumeirah Shoreline/Golden Mile Hypermedia Hypermedia 'Gems Network' Totem digital screen at Palm Jumeirah frond entrance Hypermedia Don Julio Tequila on an oOh!media overhead digital roadside billboard, Military Road NSW at dusk oOh!media
Browse all 114 companies →

Cost & Real-Reach Estimator

Estimate your real reach

Pick a city, a format, and a fleet size. We will show you the cost, the raw impressions vendors quote, and the memory-adjusted reach you actually buy.

Estimated media cost —
Raw impressions vendor pitch —
Actually remember you real — —
CPM
—
Cost per memory
—
Fleet discount
—
Estimate, not a quote. Ranges from RESEARCH, vary by market & vendor.

Why the gap

An impression is not a memory.

Out-of-home vendors sell "impressions", every person who could have seen the cab. But an opportunity to see is not attention, and attention is not recall. Industry funnel data shows the drop-off is brutal: of the people a moving ad passes, only a tiny fraction walk away remembering the brand.

  1. 100%
    Impressions (OTS)

    Everyone the cab drives past. The number on the rate card.

  2. 30–50%
    Actually visible

    Speed, angle and clutter cut the rest before anyone looks. Geopath

  3. 25–40%
    Conscious attention

    Of those who could see it, only some actually process the ad.

  4. 0.4–2%
    Remember the brand

    The real reach. And good creative swings cost-per-memory up to 5×. Digital Signage Today

Pedestrians crossing a city street in motion blur while a taxi with a rooftop ad passes behind them
This is what an "impression" looks like in real life: a glance, at walking speed, in clutter.

That is not a reason to avoid taxi advertising. It is the reason to buy it on real reach and cost-per-memory, not the impression count. See the full breakdown →

The split vendors blur

Exterior goes wide. Interior goes deep. Both win — for different jobs.

Rooftop tops and wraps reach a whole city, but most people only glance. Interior and rideshare screens reach far fewer people, but those riders are seated, captive, and verified.

Taxi covered in a two-tone vinyl wrap parked on a city street
Exterior: the whole street sees it, for about a second.
Taxi back seat at night with a glowing seatback screen
Interior: one seated rider, fifteen captive minutes.
FormatReachAttentionCost / cab / 4wkAudience
Taxi top (digital) Broad Glance $200–400 Street
Full wrap Broad Glance $500–2,000 Street
Interior screen Narrow Captive $200–500 Captive
Rideshare tablet Narrow Captive CPM $15–30 Captive

Pricing: industry ranges estimate · reach behaviour reported. Full method on each guide.

Every format

Six ways to put a brand on a moving vehicle.

All formats, compared →
Taxi tops — taxi advertising format Exterior Taxi tops Rooftop units on licensed cabs — static or dynamic digital LED. Taxi TV — taxi advertising format Interior Taxi TV Seat-back screens: a captive rider for fifteen minutes. Taxi wraps — taxi advertising format Exterior Taxi wraps Full-body vinyl — the boldest, most saturating format. Car tops — taxi advertising format Exterior Car tops Rooftop screens beyond cabs — targetable, measurable reach. Car wraps — taxi advertising format Exterior Car wraps Vinyl on everyday-vehicle fleets, billed by the mile. Rideshare — taxi advertising format Interior + exterior Rideshare Uber/Lyft tablets, app placements and cartops.

The guides

Everything, costed and sourced.

  1. 01 How Much Does Taxi Advertising Cost? Cost Real 2026 prices by format and city, with fleet discounts and a cost-per-memory estimate, not a sales quote.
  2. 02 Does Taxi Advertising Actually Work? Effectiveness The impression-to-memory funnel: why only 0.4 to 2% of "impressions" become brand recall, and how to read the real number.
  3. 03 Taxi Top Advertising Format How rooftop ads work, static versus digital, what they cost, and how many impressions a cab really delivers.
  4. 04 Taxi TV & Interior Screens Format Reaching the captive rider: in-car screens, attention time, and why interior reach is narrow but deep.
  5. 05 Taxi Wrap Advertising Format Full and partial wraps: production cost, impact, and when the premium format is worth it.
  6. 06 Rideshare Advertising (Uber & Lyft) Channel In-car tablets, Octopus, Uber and Lyft media networks, verified passenger impressions, and what it costs.
  7. 07 Taxi Advertising by City Cities Costs, reach and rules in NYC, London, Dubai and more, including the regulation fees vendors skip.

If you're buying

Everything an advertiser needs to buy taxi & car-top media.

Independent, unpaid, and sourced. Start with the companies and the comparison, price it, then measure it.

Taxi advertising: the quick answers

How much does taxi advertising cost?

It’s sold on CPM. Static taxi tops start near $150 a cab, full wraps run past $2,000, and digital tops/rideshare sell on CPM (~$2.50–$10 for wraps; higher and dayparted for digital, up to $75+ in premium NYC spots). Sources: DASH TWO pricing guide; NYC DOOH benchmarks (AdQuick). See the full cost guide.

Does taxi advertising actually work?

For awareness and recall, yes — a Nielsen study of digital cartops found +42% brand awareness and +30% ad recall vs control. The catch: only a small share of impressions become memory (industry funnel: ~0.4–2% recall), so compare cost-per-memory, not sticker price. Sources: Nielsen / OAAA DOOH effectiveness; Digital Signage Today funnel.

Which companies do taxi and rideshare advertising?

The real operators are wrap networks (Carvertise, Wrapify, Nickelytics, Good Traffic), digital-top networks (Firefly, Uber OOH, Curb), DOOH platforms (Adomni, Vistar Media) and the marketplace AdQuick. We list and compare every one, independently.

What’s the difference between a taxi top, a wrap and Taxi TV?

A top is a roof panel — static (cheap, one message) or digital (dynamic, geo-targeted, higher CPM). A wrap covers the car body — the biggest, boldest canvas. Taxi TV is the interior seat-back screen — a captive, narrow-but-deep audience.

Are we affiliated with any advertising company?

No. This is an independent directory and guide by an out-of-home-experienced editorial team. We list every real company and take no referral fees. A company can arrange a clearly-labelled banner ad on the site, but that is the only commercial relationship — it buys ad space, never a listing or a better position. The independence is the point.

Can a company pay to rank higher in the directory?

No — never, at any price. The order is set by objective, repeatable research across many metrics: verification tier (how independently we could confirm the company), formats and coverage offered, and any published third-party reviews. Money cannot move a company up, and paying for a banner does not change a single listing or position. If that ever changed, the directory would be worthless.

Can I advertise on taxiadvertising.net?

Yes. We offer a limited, clearly-labelled homepage banner by arrangement — marked as advertising so no reader mistakes it for editorial. It has zero effect on the directory: your ranking, listing and profile are decided purely by the objective research above, whether or not you ever buy a banner.

Advertising on taxis? You're in the right place. Running a taxi fleet's own marketing is a different topic, and a different site.