Taxi-top · Interior / Taxi TV · Car wrap · Rideshare wrap · Mobile billboard · DOOH platform · US · est. 2017
Firefly
Data-driven mobility OOH network operating GPS-enabled digital taxi/rideshare rooftop screens, in-car Taxi TV, car wraps and experiential LED-truck formats across major North American cities.
Selected work 6
Public campaigns Firefly has run, shown as cited references — each links to its source. These are the company's own work, not ours.
Images © their respective owners, shown under fair-use editorial citation with a link to each source. Not affiliated with Firefly.
Facts
| Formats sold | Taxi-top · Interior / Taxi TV · Car wrap · Rideshare wrap · Mobile billboard · DOOH platform |
|---|---|
| Founded | 2017 |
| Headquarters | San Jose, California, USA |
| Region | US |
| Markets | New York, Chicago, Los Angeles, San Francisco, Dallas, Las Vegas, Austin, Miami, Boston, Philadelphia, Atlanta, Phoenix, Washington DC, Houston, Toronto |
| Coverage | Major North American cities: New York, Chicago, Los Angeles, San Francisco, Dallas, Las Vegas, Austin, Miami, Boston, Philadelphia, Atlanta, Phoenix, Washington DC, Houston, Toronto |
| CPM / pricing | DOOH CPM (premium vs static) |
| Measurement | foot traffic analysis, brand recall research, web/app conversion tracking, geofencing, zip/DMA/day-parting targeting, real-time dynamic creative serving |
| Verification tier | Tier 1 |
Well-verified: founding year, proof of work and multiple independent sources.
No public customer-review score found on Trustpilot, Google or BBB — common for B2B media companies. We don't invent one.
What people say
No dedicated subreddit thread found; on the Uber Drivers Forum (uberpeople.net) driver sentiment is mixed — drivers report roughly $300/month to carry a rooftop display, but complaints about app GPS/hour tracking and connectivity. https://www.uberpeople.net/threads/firefly-car-roof-top-ads.345626/
Named clients & campaigns
FDNY · NBC · Coca-Cola
Published case studies
Strengths
- Dynamic digital LED tops — daypart, geo-target, live triggers
- Nielsen-proven recall lift (+30%) and awareness (+42%)
- Top-metro premium placements
Watch-outs
- Digital tops limited to major metros
- Higher CPM than static wraps
- 40 hr/wk driver minimum limits some fleets
Products & formats 9
- Digital Tops digital taxi/rideshare rooftop screen — Full-motion GPS-enabled rooftop digital screens with data-driven optimization and dynamic creative triggers (weather, location, time, sports).
- Static Tops static taxi-top — Static rooftop signage delivering 100% share of voice, reach and frequency.
- Car Wraps vehicle wrap — Full (360°), partial (270°) and door (180°) wraps, with or without digital components.
- TaxiTV in-car interior screen — In-vehicle backseat screens (since 2007) with NBC news/entertainment content.
- Golf Screens in-car interior touchscreen — HD touchscreens with GPS yardage, sports tickers and music streaming.
- LED Digital Trucks mobile LED billboard truck — Mobile digital LED trucks for experiential campaigns.
- 3D Hologram Trucks / Velocity Projection experiential mobile — 3D animated holograms and laser projection experiential formats.
- The Vegas Miracle experiential digital spectacular — Eight-face, 20,000+ sq ft synchronized digital display experience in Las Vegas.
- Coordinated Swarms / Ambassadors / Custom Build-Outs experiential / around-car — Multi-vehicle takeovers, complimentary branded rides, brand ambassadors, mobile retargeting and custom vehicle build-outs.
Sources
More: all 114 companies · compare · formats
Independent, unpaid profile. Figures and details verified from the sources above and change over time; confirm with the company before buying. Updated 2026-08-07.