Digital cartop / taxi-top network (GPS LED/LCD screens on cabs & rideshare)
Firefly
GPS-enabled digital cartops (LED) on taxis & rideshare in major North-American cities, plus wraps and digital LED trucks — a data-first DOOH network.
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Firefly at a glance
| Type | Digital cartop / taxi-top network (GPS LED/LCD screens on cabs & rideshare) |
|---|---|
| Founded | 2017 |
| Network | Taxi + rideshare drivers, major metros |
| Coverage | Major NA cities for digital tops; nationwide via wraps/LED |
| How advertisers buy | Digital DOOH, dayparted/geo-targeted |
| CPM / pricing | DOOH CPM (premium vs static) |
| Scale / minimum | Raised $30M Series A; operates across all 50 states via mixed formats |
| Measurement | Data-first tracking/optimization. Nielsen study: +42% brand awareness, +30% ad recall vs control. |
| Notable brands | National brands (Nielsen-measured campaigns) |
| Driver pay (if you drive) | ~$200–$300/mo (40 hr/wk minimum). |
Ad formats
Where Firefly operates
Best for
Brands wanting dynamic, dayparted digital screens in top metros with recall proof.
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Sources: [1]
Independent, unpaid profile — no company can pay to be listed or ranked here. Figures are sourced and change; confirm current pricing, coverage and terms with Firefly directly. Updated 2026-08-07.