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Interior / Taxi TV · DOOH platform · OOH operator · US · est. 2007

Curb

North American taxi-hailing and payments network whose Journey Connect media platform reaches riders across mobile app, in-cab TaxiTV screens and post-ride receipts with addressable targeting.

Visit Curb ↗ Independent profile — no affiliation with Curb, and we earn nothing if you contact them.

Selected work 3

Public campaigns Curb has run, shown as cited references — each links to its source. These are the company's own work, not ours.

Curb's Taxi TV backseat touchscreen (Curb-branded bezel) playing a full-screen vertical ad, set against a real yellow NYC taxi on a city street. From Curb's own blog on taxi advertising.
Curb's Taxi TV backseat touchscreen (Curb-branded bezel) playing a full-screen vertical ad, set against a real yellow NYC taxi on a city street. From Curb's own blog on taxi advertising. · source ↗
Product render of the Curb Taxi TV in-cab screen showing the live TaxiTV interface (news/weather/local offers tabs, fare and menu bar) running a real Megababe 'Thigh Rescue' advertiser video ad.
Product render of the Curb Taxi TV in-cab screen showing the live TaxiTV interface (news/weather/local offers tabs, fare and menu bar) running a real Megababe 'Thigh Rescue' advertiser video ad. · source ↗
Photograph of a passenger in a taxi backseat reaching toward the in-cab touchscreen, used by Curb to illustrate rider interaction with Taxi TV (lifestyle-style photo; the screen itself is off-frame).
Photograph of a passenger in a taxi backseat reaching toward the in-cab touchscreen, used by Curb to illustrate rider interaction with Taxi TV (lifestyle-style photo; the screen itself is off-frame). · source ↗

Images © their respective owners, shown under fair-use editorial citation with a link to each source. Not affiliated with Curb.

Facts

Formats soldInterior / Taxi TV · DOOH platform · OOH operator
Founded2007
HeadquartersLong Island City, New York, USA
RegionUS
MarketsUnited States
Coverage15,000+ in-taxi screens across 40 DMAs incl. NYC, Chicago, LA, Miami; ~1,200 programmatic screens in NYC yellow cabs
CPM / pricingNYC DOOH CPM ($7 programmatic → $75+ premium)
PricingNo public pricing.
MeasurementGeo-targeting, Day-parting, Point-of-interest, Payment-method / device targeting, Email & phone targeting, Brand-recognition lift (54%)
Verification tierTier 1

Well-verified: founding year, proof of work and multiple independent sources.

Reviews

  • RealReviews.io — 2.2 (6 reviews) ↗

Ratings shown as published on each platform, unblended. Many B2B out-of-home companies carry no public customer-review score.

Named clients & campaigns

Megababe

Published case studies

Strengths

  • Premium programmatic NYC yellow-cab tops
  • Award-grade creative capability (Cannes Lions)
  • Live data triggers (weather/RSS/dayparting)

Watch-outs

  • NYC only
  • Premium CPM
  • Digital-top inventory finite

Products & formats 3

  • TaxiTV interior-screen — In-vehicle digital screens playing unskippable video only when passengers are in the cab; 2.2B+ annual impressions, 15K+ screens across 65+ markets.
  • Mobile Ads (Journey Connect) dooh-platform — In-app ads in the Curb rider app from ride request to trip end; 32M annual impressions, 2.0% CTR, 100% share of voice.
  • Mobile Receipt dooh-platform — Post-ride mobile receipt ads; 11M annual impressions, 64.8% open rate, 2.4% click rate.

Sources

More: all 114 companies · compare · formats

Independent, unpaid profile. Figures and details verified from the sources above and change over time; confirm with the company before buying. Updated 2026-08-07.