Digital cartop / taxi-top network (GPS LED/LCD screens on cabs & rideshare)
Curb Taxi Media
Largest network of programmatic “smart” digital taxi tops in NYC on iconic yellow cabs, bookable through Vistar Media for DOOH.
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Curb Taxi Media at a glance
| Type | Digital cartop / taxi-top network (GPS LED/LCD screens on cabs & rideshare) |
|---|---|
| Coverage | New York City (yellow taxis) |
| How advertisers buy | Programmatic DOOH via Vistar Media |
| CPM / pricing | NYC DOOH CPM ($7 programmatic → $75+ premium) |
| Scale / minimum | 1,100+ LCD displays; geotargeting, dayparting, RSS/weather triggers |
| Measurement | Vistar programmatic DOOH targeting + reporting. |
| Notable brands | United Airlines (“New United in NYC” — 2 Cannes Lions, OBIE, MediaPost DOOH award) |
Ad formats
Where Curb Taxi Media operates
Best for
Brands wanting premium, award-grade programmatic taxi-top in NYC specifically.
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Sources: [1]
Independent, unpaid profile — no company can pay to be listed or ranked here. Figures are sourced and change; confirm current pricing, coverage and terms with Curb Taxi Media directly. Updated 2026-08-07.