Programmatic DOOH ad-tech platform (powers other networks)
Vistar Media
End-to-end programmatic DOOH platform (SSP + DSP) that can measure MOVING inventory — the pipes behind digital taxi/rideshare tops from Curb, Firefly and Lyft.
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Vistar Media at a glance
| Type | Programmatic DOOH ad-tech platform (powers other networks) |
|---|---|
| Coverage | US + global DOOH |
| How advertisers buy | Programmatic — open exchange + private marketplace (PMP) |
| CPM / pricing | Programmatic DOOH |
| Scale / minimum | Access Curb, Firefly and Lyft taxi/top inventory in one platform; measures moving + non-moving OOH together (FOX/Rapport first to do so) |
| Measurement | Industry-first moving-inventory measurement (with Arrivalist, partners) — attribution across moving and static OOH. |
| Notable brands | Agencies & brands buying programmatic DOOH |
Ad formats
Where Vistar Media operates
Best for
Agencies buying digital taxi tops programmatically alongside all other DOOH, with unified measurement.
Compare & decide
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Independent, unpaid profile — no company can pay to be listed or ranked here. Figures are sourced and change; confirm current pricing, coverage and terms with Vistar Media directly. Updated 2026-08-07.