Digital cartop / taxi-top network (GPS LED/LCD screens on cabs & rideshare)
Uber OOH
Uber’s official self-serve cartop network — digital screens on cabs & rideshare, powered programmatically by Adomni; built for local SMBs.
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Uber OOH at a glance
| Type | Digital cartop / taxi-top network (GPS LED/LCD screens on cabs & rideshare) |
|---|---|
| Founded | 2020 |
| Network | Uber/Lyft + partner taxis |
| Coverage | 7 US markets, 3,500+ cartops |
| How advertisers buy | Self-serve programmatic via Adomni DSP (NeonX) |
| CPM / pricing | Programmatic DOOH CPM |
| Scale / minimum | Aimed at SMBs (real estate, insurance, restaurants); NYC via MTBOT = 3,500 taxis (~25% of city), 1B+ monthly impressions |
| Measurement | Programmatic targeting + mobile location data via Adomni. |
| Notable brands | Local SMBs + national |
| Driver pay (if you drive) | Drivers paid for running the cartop. |
Ad formats
Where Uber OOH operates
Best for
Local/SMB advertisers wanting affordable, self-serve digital cartop in specific metros.
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Independent, unpaid profile — no company can pay to be listed or ranked here. Figures are sourced and change; confirm current pricing, coverage and terms with Uber OOH directly. Updated 2026-08-07.