Interior / Taxi TV · Rideshare wrap · DOOH platform · US · est. 2018

Octopus Interactive

T-Mobile-owned, world's-largest rideshare interior DOOH network delivering interactive tablet games and video ads inside Uber and Lyft vehicles, available programmatically.

Visit Octopus Interactive ↗ Independent profile — no affiliation with Octopus Interactive, and we earn nothing if you contact them.

Selected work 1

Public campaigns Octopus Interactive has run, shown as cited references — each links to its source. These are the company's own work, not ours.

The Octopus rideshare tablet showing its 'Pick a Game' entertainment menu (Picture Trivia, Classic Trivia, Octo Says, Speed Match, Photo Hunt) with the Octopus status bar. Official device-screen render of the passenger-facing product. · source ↗

Images © their respective owners, shown under fair-use editorial citation with a link to each source. Not affiliated with Octopus Interactive.

Facts

Formats sold	Interior / Taxi TV · Rideshare wrap · DOOH platform
Founded	2018
Headquarters	Bethesda, Maryland, USA
Region	US
Markets	United States
Coverage	National US network of interactive in-car tablets in Uber/Lyft; ~2M unique passengers/month; expanded to 50,000+ vehicles via Uber partnership
Measurement	Location-based targeting, Programmatic DOOH measurement via Place Exchange, DPAA member
Verification tier	Tier 1

Well-verified: founding year, proof of work and multiple independent sources.

No public customer-review score found on Trustpilot, Google or BBB — common for B2B media companies. We don't invent one.

What people say

Driver sentiment (RideGuru lounge and forums) is mixed-positive: some report ~$100/month (up to ~$1,200/year) plus a 15-30% tip bump for keeping the back-seat tablet on; others say it isn't worth the effort unless driving heavily. https://ride.guru/lounge/p/octopus-tablet

Named clients & campaigns

CBS · Audible · Philo · H-E-B · Marriott · FanDuel · T-Mobile · Fox Entertainment · Walmart · Disney

Published case studies

playoctopus.com/drivers-seat/blog/octopus-interactive-invent↗

Products & formats 2

In-Car Interactive Tablet interior-screen / taxi-tv — Free interactive tablet placed in rideshare cars; passengers play mini-games (trivia, photo hunt, find-the-ball) then see a :30 video ad with embedded CTA.
Programmatic DOOH Inventory dooh-platform — Rideshare tablet inventory available programmatically via Place Exchange marketplace.

Sources

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Independent, unpaid profile. Figures and details verified from the sources above and change over time; confirm with the company before buying. Updated 2026-08-07.