Taxi-top · Interior / Taxi TV · DOOH platform · OOH operator · US · est. 2022

Lyft Media

Lyft Media is the advertising division of rideshare company Lyft, monetizing rider journeys via in-app ads, in-car tablets, digital rooftop screens (Lyft Halo) and bikeshare-station media.

Visit Lyft Media ↗ Independent profile — no affiliation with Lyft Media, and we earn nothing if you contact them.

Selected work 2

Public campaigns Lyft Media has run, shown as cited references — each links to its source. These are the company's own work, not ours.

Lyft Media 'Halo' digital car-top screen mounted on a yellow NYC taxi in Times Square, running a change.org public-service message (2020). · source ↗

Halo car-top digital screen (Halo Cars, the roof-mounted network Lyft acquired to build Lyft Media) on a rideshare sedan in Philadelphia, showing the 'Your driver is here' license-plate display. · source ↗

Images © their respective owners, shown under fair-use editorial citation with a link to each source. Not affiliated with Lyft Media.

Facts

Formats sold	Taxi-top · Interior / Taxi TV · DOOH platform · OOH operator
Founded	2022
Headquarters	San Francisco, California, USA
Region	US
Markets	United States
Coverage	Rooftop screens in NYC, Los Angeles, Washington DC (+expanding); 1,000+ live halo screens across 5 markets; 1B+ monthly impressions
Measurement	Location- and time-targeted rooftop delivery, First-party rider data / in-app targeting
Verification tier	Tier 1

Well-verified: founding year, proof of work and multiple independent sources.

No public customer-review score found on Trustpilot, Google or BBB — common for B2B media companies. We don't invent one.

Named clients & campaigns

Universal Pictures · Audible · Bilt Rewards

Products & formats 4

In-Car Tablets interior-screen — Interactive tablets in Lyft vehicles (route tracking, tipping, music control) carrying advertiser placements; available in LA, Chicago, SF and Washington D.C.
Lyft Halo (Rooftop Screens) taxi-top — Smart digital rooftop screens showing videos targeted to the vehicle's exact location and time to reach mass street-level audiences.
In-App Advertising dooh-platform — Ads shown across the Lyft app rider journey — ETA screen, driver-match screen and during the trip.
Bikeshare Station Advertising transit — Brand placements on bikeshare docking stations at prominent street corners.

Sources

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Independent, unpaid profile. Figures and details verified from the sources above and change over time; confirm with the company before buying. Updated 2026-08-07.