OOH operator · DOOH platform · Middle East · est. 1996
BackLite Media
Premium out-of-home media owner operating landmark large-format and digital billboard sites across the UAE, UK and Saudi Arabia.
Selected work 7
Public campaigns BackLite Media has run, shown as cited references — each links to its source. These are the company's own work, not ours.
Images © their respective owners, shown under fair-use editorial citation with a link to each source. Not affiliated with BackLite Media.
Facts
| Formats sold | OOH operator · DOOH platform |
|---|---|
| Founded | 1996 |
| Headquarters | Dubai, United Arab Emirates (Media One Hotel, Media City) |
| Region | Middle East |
| Markets | Dubai, Abu Dhabi, London, Riyadh, Jeddah |
| Coverage | UAE (Dubai, Abu Dhabi), UK (London), Saudi Arabia (Riyadh, Jeddah) |
| Measurement | Not verified |
| Verification tier | Tier 1 |
Well-verified: founding year, proof of work and multiple independent sources.
No public customer-review score found on Trustpilot, Google or BBB — common for B2B media companies. We don't invent one.
Products & formats 4
- The Landmark Series large-format landmark OOH — Iconic large-format billboard sites in premium high-traffic locations (e.g. The Knightsbridge, Wandsworth Roundabout, The Dubai Gateway, The Triple Crown).
- Digital Destinations / Digital Icons digital OOH (DLED) — Premium digital landmark screens such as The Cube @ FLANNELS and Chiswick Towers.
- The Outdoor Collection roadside/large-format OOH — Portfolio of outdoor billboard sites.
- The Retail Collection retail/mall OOH — Advertising placements in retail environments.
Sources
More: all 114 companies · compare · formats
Independent, unpaid profile. Figures and details verified from the sources above and change over time; confirm with the company before buying. Updated 2026-08-07.